The Neighbors' Promo Code

Aaahh, France. The country of human rights, cheese, and… hallway neighbor drama. Between December 2023 and December 2024, 17% of French people say they've had a conflict with their neighbors.

The number one reason for these disputes? Noise. 43% of noise complaints specifically involve move-in renovations.

For new residents, it's a double whammy. Studies—probably funded by fed-up neighbors—show that the perception of a nuisance depends directly on the relationship you have with the person causing it. In short: when you don't know your neighbor, noise becomes unbearable. When you don't like them... it's worse.

Faced with this reality, Leroy Merlin and agency BETC Fullsix invented: The Neighbors' Promo Code.

The concept? Give promo codes to your future neighbors to apologize for the noise of your move-in renovations. Basically, it’s solving a real French problem with a real French solution: the neighborly note.

How does it work?
1- Indicate your move-in date online through your LEROY&MOI account or in-store.
2- Pick up a customizable poster and flyers at participating stores.
3- Post the flyer in your building's hallway or slip it into your neighbors' mailboxes.
4- Your neighbors get -€10 per €100 spent to do their own renovations (and make noise in turn).

"As a DIY retailer, we're partly responsible for noise complaints linked to renovations. For us, tensions between neighbors during move-in are a real issue. The Neighbors' Promo Code transformed a problem into an opportunity: making a genuine gesture toward neighbors. It's simple, it's funny, and it works.”, says Maité Boussemart – Head of Communications, Leroy Merlin

More than just PR: A genuine commitment
This campaign is part of Leroy Merlin's brand strategy and reminds customers that the retailer doesn't abandon you after checkout. We're your post-move partner, the one still there when you realize you forgot wall plugs, the floorboards are warping, and your neighbor Sylvie is giving you the death stare in the elevator.

The campaign will run for 4 months across 16 stores in the Grand Ouest region (western France): Angers, Brest, Cholet, Dinard, La Roche-sur-Yon, Laval, Lorient, Quimper, St Brieuc, Vannes, Basse Goulaine, Trignac, Guérande, Rennes Nord, Rennes Sud, and Le Mans, featuring digital films, printable promo code posters for all new residents, point-of-sale materials, and in-store displays.