Campaign Video
Sold Out Video
Description
During the Super Bowl Halftime Show, one of the most-watched cultural moments in the world, Puerto Rican artist Bad Bunny performed a set that captured national attention. Anticipating a key lyric—“Uva Uva Bombón”—local delivery platform UVA App turned the moment into a real-time opportunity.
The instant the lyric was sung live, UVA activated a limited-time in-app promotion featuring a curated selection of products priced at $1, available only for the duration of the performance. Without interrupting the broadcast or relying on paid commercials, the brand leveraged a cultural cue to drive immediate user action.
By syncing its activation with a live moment of cultural relevance, UVA App transformed passive viewership into real-time transactions, achieving a full sell-out before the halftime show ended.
This professional campaign titled 'Uva Uva Bombon' was published in Puerto Rico and United States in January, 2026. It was created for the brand: Uva, by ad agencies: de la Cruz and Ogilvy PR. This Digital, Experiential, and Integrated media campaign is related to the Delivery Services, Electronics, Technology, and Food industries and contains 3 media assets. It was submitted 3 days ago.
Credits
President: Carlos Thompson
CCO: Sebastián Bullorini
Creative Director: Romulo Caballero
Creative Director: Jacint Sotorra
Head of art: Javier De Bourg
Head of art: Andrés Vergara
Copywriter: Adriana Cruz
Copywriter: Amsharil Ramsahai
Social Content Creative: Axel Santiago
Social Content Creative: Ylimé Valedon
Social Content Creator: Gustavo Rodríguez
Editor: Sergio Tirado
Account Executive, Public Relations, Influencer Marketing: Raquel Cordero
Production Director: Alexandra Méndez
Growth Planner: Enrique García
Production Company: Celeste FIlms
Client: Uva
