ADVERTISING

Dilworth Coffee

The Dude's News.

Agency: The Republik

Description

In 1989, Dilworth introduced serious coffee to North Carolina, supplying small batch, ethically-sourced coffee to independent shops and distributors alike. And as business grew over the next few decades, independent coffee shops relied on them for turn-key supplies, equipment and training. But greater distribution and retail presence didn’t translate to commensurate Dilworth Coffee brand awareness among consumers.

With a 30-year anniversary as an excuse, our job was to show the “newer is better” coffee culture that Dilworth still had a lot of worthwhile coffee wisdom. So we channeled our inner “Dude” to share the vibe.

This professional campaign titled 'The Dude's News.' was published in United States in March, 2026. It was created for the brand: Dilworth Coffee, by ad agency: The Republik. This Digital medium campaign is related to the Drinks (Non Alcoholic) industry and contains 7 media assets. It was submitted about 1 hour ago.

Credits

Advertising Agency: The Republik
Art Director: Brad Magner
Copywriter: Brad Magner
Chief Creative Officer: Robert Shaw West
Chief Strategy Officer: Dwayne Fry

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