ADVERTISING

Using Account-Based Branding to Tackle AI Scepticism

Description

Financial institutions are facing pressure to implement AI wherever possible – but that AI is only as productive as the people putting it to use.

Taking a playful look at generative AI gone wrong, this outdoor and digital campaign for AI training provider Multiverse showed businesses how to upskill their teams and really get the most out of AI.

The campaign was created by the B2B creative and ABM agency Radish.

This professional campaign titled 'Using Account-Based Branding to Tackle AI Scepticism' was published on April 22, 2026. This OOH Outdoor medium campaign is related to the Electronics, Technology industry and contains 4 media assets. It was submitted about 3 hours ago.

Credits

Agency: Radish
Client: Multiverse
Copywriter: Jack Toop
Art Director: Freddie Stille
Designer: Jessica Causey
Creative Director: Sarah Purvis
Strategist: Cheryl Randall
Account Manager: Lauren Tucker

ADVERTISING

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