Description
The new Amarok 4x4 is here with a 360-degree camera system that includes the Terrain Camera. An underbody camera that sees what you don’t.
It’s like having eyes underneath.
So to launch this, we put eyes…underneath.
And launched a disruptive OOH campaign that is designed to make you look twice.
This professional campaign titled 'Eyes where you need them' was published in South Africa in April, 2026. It was created for the brand: Volkswagen, by ad agency: Ogilvy South Africa. This OOH Outdoor and Print media campaign is related to the Automotive and Personal Transportation, Industrial, and Transport industries and contains 5 media assets. It was submitted about 8 hours ago.
Credits
Agency: Ogilvy South Africa
Client: Volkswagen South Africa
Product: Amarok 4x4 Underbody Camera
Title: Eyes where you need them
Global CCO: Liz Taylor
Group Chief Creative Officer: Pete Case
Chief Creative Officer: Nkanyezi Masango
Executive Creative Director: Alex Goldberg
Creative Group Head Art: Che Newman
Creative Group Head Copy: Obakeng Rapoo
Art Director: Che Newman
Copywriter: Obakeng Rapoo
Head of Production: Cathy Day
Managing Director: Vicki Buys
Business Unit Director: Julian Hendrickse
Group Account Director: Mandisa Looana
Account Director: Katlego Malaka
Project Manager: Melissa Forgus
Client
Head of Marketing: Bridget Harpur
Marketing Manager: Lungile Nkgadima
Production
Photographer: David Prior
Production Manager: Sarah van Zyl
Digital Assistant: Margu Esterhuysee
Retoucher: Simon Keeling
