Lazer Sport

Use Your Head

Agency: TDE


The talk of the day around Paris-Roubaix

From the best cyclists in the world to young children riding their first bike, everyone shares the joy of cycling. Falling is not the first thing you think of when riding a bike, yet accidents happen often enough. And while we can't prevent accidents, we were able to raise awareness for the importance of wearing a helmet on behalf of Lazer.

And what better way to draw attention to this topic than for all Team Jumbo-Visma riders to wear an eye-catching and distinctive helmet design during one of the world's biggest one-day races: Paris - Roubaix. This activation was supported by an online campaign entitled 'Use Your Head'. And let's just say, it didn't go unnoticed....

This professional campaign titled 'Use Your Head' was published in Belgium and Netherlands in April, 2023. It was created for the brand: Lazer Sport, by ad agency: TDE. This Design, Digital, and OOH Outdoor media campaign is related to the Health and Sports industries and contains 1 media asset. It was submitted 6 months ago by Creative: TDE of TDE.


Clients: Team Jumbo-Visma x AGU
Agency: TDE
Production Agency: StolenGoods
Health-research partner: Maastricht University Hospital
Business Strategy: Michiel van Looijengoed
Creative (strategy): Tim van Berlo
Design: Dirk van Gaal
Art-Director: Sem Roelofsma
Web design: Stan Zeetsen
Development: Bart van Vegchel / John van Hulsen
Social media manager: Marc Schuurman
Photographer: Bram Berkien
Lazer Sport: Sofie Hertogs
Team Jumbo-Visma: Arlette Jochems

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