Collaboration between Samsung Serbia and local urban fitness influencer Jasmina Aleksandrov, teamed up together to promote healthy lifestyle and new Gear S2 and Gear Fit2 as trusty companions in making daily life more easy and enjoyable. Samsung Serbia has launched a YouTube Channel “Urban Fitness Galaxy”, HIIT fitness program powered by Galaxy Gear 2 and Gear Fit2. During the 4-week program consisting of 20 sessions Jasmina Aleksandrov, one of the best fitness trainers in Serbia, has guided thousands of people through YouTube series of daily trainings powered by latest Samsung technology. Campaign reached over 750.000 views so far, and it’s growing.
This professional campaign titled 'Urban Fitness Galaxy' was published in Serbia in June, 2016. It was created for the brand: Samsung, by ad agency: Starcom. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted almost 7 years ago.
Advertising Agency: Starcom, Belgrade, Serbia
Project Coordinator: Marko Stefanović / Samsung Serbia
Media Coordinator: Saša Toroman
Video Production: Lazar Bogdanović
Social Media Support: Centrade CHEIL, Zlatko Todorović, Aleksandar Nikolić
Production: Artcore Studio