With MLB Opening Day upon us, baseball fans everywhere have turned their attention back to the game, anticipating what wins and losses will come to define the season. To mark the occasion, Upwork, the world’s work marketplace, has launched a new campaign centered around a favorite pastime for fans of America’s pastime: trading baseball cards.
Developed in partnership with sports marketing and media company Playfly Sports, “Upwork Talent” features New York Yankees player Anthony Rizzo and manager Aaron Boone. Instead of trading traditional baseball cards, the pair swaps Upwork in-demand talent cards, showcasing the need for the breadth and depth of skill on the platform.
This professional campaign titled 'Upwork Talent' was published in United States in March, 2023. It was created for the brands: MLB and Upwork, by ad agency: Playfly. This Film medium campaign is related to the Professional Services and Sports industries and contains 1 media asset. It was submitted 2 months ago.
SVP, Playfly Creates: Michael Galante
Director, Playfly Creates: Chelsea Berris
Director, Playfly Creates: Ka’anela Holcomb
Production: The Vault
Chief Marketing Officer: Melissa Waters
VP, Brand & Product Marketing: Amanda Leach-Rouvi
Executive Creative Director: Patrick Holly
Senior Director, Brand Marketing: Charlie Quick
Director, Creative Strategy: Zach Wooton
Director, Cultural Marketing: Blair Witte
Brand Media Director: Alison LaRocque
Media Agency: Universal McCann