The YWCA is famous for its advocacy and support for women. But the organization has also stood on the front lines of eliminating racism for well over a century. As the racial divide in the U.S. deepened and grew more painful following the death of George Floyd, calls to the YWCA poured in from corporations and individuals who were looking for a strong, visible partner to focus their efforts and resources in fighting for the end of racial injustice.
At this crucial moment, we worked hand in hand with the YWCA to reassert that its mission served—and advanced—the modern-day movement of social justice among people of color. The “Until Justice Just Is” platform, launched over the July 4 holiday, went beyond conventional campaign thinking to provide an actionable way for major corporations and individuals make an enduring commitment: they signed a visible pledge to act and joined the YWCA to eliminate institutional racism through their donations, and through the implementation of new policies and procedures within their own organizations and lives.
This professional campaign titled 'Until Justice Just Is' was published in United States in March, 2023. It was created for the brand: YWCA, by ad agency: VSA Partners. This Digital, Outdoor, and Print media campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted 6 months ago.
Kim Mickenberg, Creative Director, Project Lead, VSA Partners
Avery Gross, ECD, Creative, VSA Partners
Chrystine Witherspoon, ECD, Design, VSA Partners
Evan Thompson, Creative Director, Writing, VSA Partners
Elle Abarca, Associate Creative Director, Design, VSA Partners
Emily Gorski, Senior Designer, VSA Partners
Bryan Haney, Senior Producer, VSA Partners
Sam Stalling, Associate Director, Production Design, VSA Partners
Amy Bretz, Senior Business Manager, VSA Partners
Melanie Trombley, Senior Art Producer, VSA Partners
Susan Pfeifer, Associate Partner, Project Management, Discipline Lead, VSA Partners
Jessica Sochol, Strategy Director, VSA Partners
Tre Seals, Typographer, Vocal Type
Darrell Book, Photographer
Daniel Delgado, Photographer
Ben Strang, Sarofsky, Video Editing
Another Country, Audio Mix