This Is How We Work Now

Agency: Alto New York


“This is How We Work Now” emphasizes the new ways of working that have emerged just in the last few years, but were a long time coming. Directed by world renowned director and Czech filmmaker Ivan Zacharias of SMUGGLER, it boldly states that the old ways of working are dead – quite literally – and encourages viewers to reinvent work so that it serves us all.

Reinforcing Upwork’s brand belief that work should free human potential instead of limit it, the two-minute anthem film opens in a traditional boardroom where an undead founder and CEO named Jack rises from the grave to share his realization that, just because the old rules of work were a good idea in the past, it doesn’t mean they serve the needs of workers and businesses today.

This professional campaign titled 'This Is How We Work Now' was published in United States in September, 2022. It was created for the brand: Upwork, by ad agency: Alto New York. This Integrated medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted 8 months ago.


Brand: Upwork
CMO: Melissa Waters
VP, Marketing: Amanda Leach-Rouvi
Executive Creative Director: Patrick Holly
Creative Director: Nick Scarlett
Design Director: Stephanie Munoz
Executive Producer: Bernadette Spear
Senior Brand Marketing Manager: Chanel Jackson

Agency: Alto
CCO, Founder: Hannes Ciatti
Managing Partner: Ed Rogers
Head of Entertainment + Production, Partner: Matt Bonin
Head of Strategy, Partner: Tara Fray
Executive Creative Director: Jason Bagley
Creative Director: Brock Kirby
Creative Director: Jeff Dryer
Design Director: J. Collins
Group Brand Lead: Shannon Coletti
Senior Brand Lead: Ashley Bouldin
Executive Producer: Kim Cross
Head of Digital Production: Amber Wimmer
Director of Art Production: Julia Menassa
Integrated Production Associate: Marvin Cassell
Comms Planning Director: Josh Chang
Comms Planning Director: Charles Lee

Production Company: SMUGGLER
Director: Ivan Zacharias
DP: Jan Velicky
Producer: Nick Landon
Founding Partner: Patrick Milling-Smith
Founding Partner: Brian Carmody
Executive Producer: Allison Kunzman
Editor: Filip Malasek
Editor: Jim Hutchins
Assistant Editor: Gino Renzulli
EP, HutchCo Edit: Jane Hutchins
Colorist @UPP: Ondrej Stibingr
VFX/Finishing: Parliament
Music: Walker Music
Mix/Sound: Barking Owl

Photo Production Company: 3Star Production
Photographer: Emily Shur
Photo Producer: Natalie Campbell
Wardrobe Styling: Anna Su
Prop Styling: Faeth Gruppe
Hair & Makeup Artist: Erika Parsons
Retouching: Wet Noodles

Digital Production: Wild
Managing Partner, Design Director: Matthias Mentasti
Managing Partner, Technical Director: Thomas Ragger
Executive Producer: Amanda Schultz

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