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Samsung

Upscale for Wow

Agency: BBH Singapore

Upscale Every Moment

Description

“It’s just so .... Wow.” That’s the takeaway in the latest global campaign for the Samsung Neo QLED TV directed by Torben Kjelstrup through production company Immigrant Studio.

A continuation of the More Wow than Ever campaign which BBH Singapore and Immigrant Studio created for Samsung last year, the film intentionally avoids features and unique selling points to focus on what they all amount to: upscaling of an already superior viewing experience.

This professional campaign titled 'Upscale for Wow' was published in Singapore in June, 2024. It was created for the brand: Samsung, by ad agency: BBH Singapore. This Film medium campaign is related to the Electronics, Technology and Media industries and contains 1 media asset. It was submitted over 1 year ago.

Credits

Production
Production Company : Immigrant Director : Torben Kjelstrup
Executive Producer : Phie Hansen Director of Photography : Filip Marek Production Designer : George Karalashvili Stylist : Kato Gelashvili
Casting : Lane Casting
Service Production : Shelter & Radioaktiv (Georgia) Founding Partners : Darko Skulksy & Albert Zurashvili Service EP : Gena Shevchenko
Bidding Producer : Marina Karmolit
Service Producer : Yulia Foster 1st AD : Kristina Ilyina
Art department : Slow Pulse Equipment rental : Apparatus
Post Production
Editor : Peter Brandt
VFX : Globetrotter Studio
VFX Supervisor : Andre Pulcino Colour : Hannibal Lang
Sound Production : Ballad
Music : Sunny Kapoor @Curation
Client
Client : Samsung Electronics
Agency
Agency : BBH Singapore
CCO : Sascha Kuntze
Agency Creative Directors : Charlene Chua, Heidi Kasselman, Gaston Soto Agency Creatives: Jereek Espiritu, Pam Ho, Jia Min Tan, Natalie Tan Agency Business Leadership: David Anson, Jasmine Portman, Seraphyn See Agency Strategy: Chris Chalk, Felicia Ong
Agency Producer: Vanessa Thomas

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