Description
Up Close and Personal
Greece consistently ranks among the top three countries in Europe with the most severe stray animal problem. To achieve a meaningful reduction in their population, it is necessary to sterilize 70–80% of domestic pets.
Although progress has been observed in recent years, neutering rates remain insufficient relative to the scale of the issue, allowing the cycle of uncontrolled reproduction to continue.
As a result, the problem is not diminishing but constantly reproducing itself, keeping the country high in the relevant European rankings.
The campaign brings the source of the problem into view — unfiltered, and closer to us than we might think.
This professional campaign titled 'Up Close and Personal' was published in Greece in April, 2026. It was created for the brand: A Little Shelter, by ad agency: McCann Worldgroup Greece. This Digital, Print, and Static Images media campaign is related to the Pets and Public Interest industries and contains 3 media assets. It was submitted 25 minutes ago.
Credits
Executive Creative Director: Aleka Papadia
Group Creative Director: Panos Pagonis
Senior Copywriter: Despina Karakosta
Art Directors: Konstantinos Tsagkakos | Fotini Bini
