Agency: Wieden + Kennedy


Up is a metaphorical film about the challenge that Honda faced, and embraced, in the creation of the all new Civic. We follow a young woman as she leaps from a ladder, the safe and predictable path, to climb a giant clay mountain made of Civic parts. She is finally rewarded as she reaches the top and sees the new car for the first time.

This professional campaign titled 'Up' was published in United Kingdom in March, 2017. It was created for the brand: Honda, by ad agency: Wieden + Kennedy. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted almost 7 years ago.


Advertising Agency: W+K, London, UK
Creative Director: Scott Dungate
Copywriter: Jason Scott
Art Director: Joris Philippart
Designer: Simon Elvins
Executive Creative Directors: Tony Davidson, Iain Tait
Agency Executive Producer: James Guy
Group Account Director: Nick Owen
Account Director: James McHoull
Account Manager: Olivia Amato-Pace
Planning Director: Matt Walters
TV Producers: Michelle Brough, Samara Zagnoviev
Print Producers: Mark D’abreo, Rebecca Herbert
Production Company: Colonel Blimp
Executive Producers / Directors: Paul Weston, Pedro Martin-Calero
Producer: Dougal Meese
Director of Photography: Eric Gautier
Editorial Company: Speade
Editor: Sacha Szwarc
VFX Company: MPC
VFX Supervisor: Bill McNamara
VFX Producer: Sophie Hogg
Lead 3D: Mike Little
Lead 2D: Iain Murray
Colourist: George K / MPC
Sound Designers: Anthony Moore, Jack Hallett, Neil Johnson


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