Many people in the western world are still buying cheap clothes from brands that still use third world production lines where workers are in horrible conditions. What if we can make the products themselves talk and tell the story behind their creation?

This student campaign titled 'Unzip Reality' was published in Germany in December, 2019. It was created for the brand: International Labour Organisation, by ad school: Miami Ad School. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted almost 4 years ago.


Advertising School: Miami Ad School, Hamburg, Germany
Copywriter: Smriti Rana
Art Director: Lisa Lähnemann

P.F. Chang’s
The California ...


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