Summer Event: Elevating Brand Image in Kazakhstan

Agency: dasm/ms in affiliation with Mindshare


Summer Event Magic: The choice to hold the event at the end of the summer was a conscious decision. The goal was to give the residents of Almaty the opportunity to enjoy the last days of the warm season together and spend time together before the start of the school days.

Superstars On Stage: Prominent Kazakh and international artists including Limba, M'Dee and Yenlik headlined the event.

Live Broadcast and Giveaway: There was an opportunity to win HUAWEI Mate Xs 2 flagship smartphone and a HUAWEI Matebook D16 laptop through live stream.

In this, we saw the prospect of creating a brand image campaign aimed at increasing the growth and interest in the Huawei brand among the population of Kazakhstan.

This professional campaign titled 'Summer Event: Elevating Brand Image in Kazakhstan' was published in Kazakhstan in September, 2023. It was created for the brand: Huawei, by ad agency: dasm/ms in affiliation with Mindshare. This Digital medium campaign is related to the Other industry and contains 1 media asset. It was submitted 13 days ago.


Advertising Agency: dasm/ms with affiliation with Mindshare

Lingyu Zhang - Marketing Supervisor Huawei Device Kazakhstan (Ex.)
Irina Kletchuk - Deputy Marketing Director Eurasia Device Marketing Dept.
Ganiya Arkenova - Head of Marketing Huawei Device Kazakhstan
Kuat Abay - Product Trainer Huawei Device Kazakhstan

dasm/ms with affiliation with Mindshare:
Yulia Pak - Director
Tazagul Tazhiyeva - Media Director
Kamola Ismoilova - Strategy Director
Bakhtiyar Sebepov - Client Service Director
Dias Kadirov - Media Planner


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