As many as 70 000 children in Finland grow up in a family burdened by alcohol. For these children even moderate consumption may feel uncomfortable.
When Alcohol is a real problem at home, we have to make sure that at least children´s hobbies are always alcohol-free time.
We wanted adults to realize that alcohol and children’s hobbies should never be combined, because children have the right to enjoy their hobbies without the burden of drinking adults. We should give children as much free time from alcohol as possible.
We created a film, in cooperation with the Finnish Olympic Committee, that shows how a child can be continuously confronted with alcohol in everyday life.
This professional campaign titled 'Burden' was published in Finland in March, 2018. It was created for the brand: Alko, by ad agency: SEK. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 5 years ago.
Advertising Agency: SEK, Helsinki, Finland
Art Director: Markku Starmans
Copywriter: Annu Terho
Director: Osmo Walden
Producer: Anssi Perttala
Account Director: Ainoliisa Hieta