Inspired by Iceland

Introducing the Icelandverse


An Icelandic tourism body has parodied Mark Zuckerberg’s metaverse announcement in a promotional video for the country. In the two-minute film, Zuck lookalike ‘Zack Mossbergsson’ pokes fun at Facebook’s Meta rebrand by introducing the ‘Icelandverse.’ Mimicking Zuckerberg’s hand gestures and stifled speech, Mossebergsson introduces his “revolutionary approach on how to connect our world – without being super weird.” Visiting Iceland is “enhanced reality without the silly headsets,” he says. The video touts the country’s “water that’s wet" and “skies you can see with your eyeballs.” The clip directly mocks Zuckerberg’s claim the metaverse has “the feeling of presence ... like you’re there with other people,” by instead featuring another human with which to “connect with.”

This professional campaign titled 'Introducing the Icelandverse' was published in Iceland in November, 2021. It was created for the brand: Inspired by Iceland, . This Film medium campaign is related to the Hospitality, Tourism industry and contains 1 media asset. It was submitted over 2 years ago.

Kinderschutz Sc...


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