No fui yo, fue Marcimex

On February 14th, Marcimex and the agency BBA launched a clever campaign for those who forgot to buy their gift on time. It all started with a Marcimex employee posting a video on social media, assuring that if someone had forgotten their gift, they still had one last chance and inviting them to send a direct message. At the same time, posters appeared in different cities with the phrase “Love, forgive me, it wasn’t me, it was Marcimex,” sparking intrigue and going viral on social media.

The next day, the brand revealed the campaign’s twist: Marcimex took the blame for the late gifts with an apology letter, explaining that a “system error” had delayed February 14th deliveries—giving forgetful customers the perfect excuse for their partners. The strategy not only generated buzz and engagement but also significantly boosted sales and website visits, proving how creativity can turn a slip-up into a business opportunity.