Guests On Earth

Unreal Clean

Agency: The Local Collective


An AI-led campaign called “Unreal Clean” the all natural cleaning brand is looking to dispel a common myth that natural cleaning products aren’t as effective as chemical-based ones. In the campaign, the brand shows people cleaning household spaces that are quite literally unreal, because they were generated by Midjourney.

This professional campaign titled 'Unreal Clean' was published in Canada in September, 2023. It was created for the brand: Guests On Earth, by ad agency: The Local Collective. This Design, Digital, and Outdoor media campaign is related to the Household Products industry and contains 4 media assets. It was submitted 2 months ago by Founder, President: Kaitlin Doherty of The Local Collective.


Advertising Agency: The Local Collective, Toronto, Canada
Founder, Chief Creative Officer: Matt Litzinger
Founder, President: Kaitlin Doherty
Executive Creative Director, Advertising: Caitlin Keeley
Executive Creative Director, Advertising: Josh Day
Executive Creative Director, Design: Omar Morson


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