Meralco, the Philippines' top supplier of electricity, aimed to show goodwill to its customers by educating them on how electric consumption works and how to read electricity bills.
Special bags that combined Electricitips or information on how to save electricity and ways to practice smart electrical consumption were given away during Christmas bazaars and Meralco mall events.
This professional campaign titled 'Unplug to save bags' was published in Philippines in November, 2009. It was created for the brand: Meralco, by ad agency: TBWA. This Direct medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 13 years ago.
Advertising Agency: TBWA, Philippines