Description
Kraft Dinner is the ultimate Canadian pantry staple. But the box has a fundamental flaw - it's impossible to open. The pull tab doesn't work, the top always breaks. So people always end up tearing the box to shreds when they're hungry. Instead of hiding this fundamental flaw, we put it on display to show how creaveable KD really is.
This professional campaign titled 'Unopenable' was published in Canada in March, 2025. It was created for the brand: Kraft Dinner, by ad agency: Rethink. This Digital, OOH Outdoor, and Print media campaign is related to the Food industry and contains 3 media assets. It was submitted 8 months ago by Creative Director: Xavier Blais of Rethink.
Credits
Advertising Agency: Rethink
Global Chief Creative Officer: Aaron Starkman
Chief Creative Officer: Mike Dubrick
Executive Creative Director: Xavier Blais
Creative Director: Luiz Cesar Faria Junior
Art Director: Victor Pierre
Copywriter: Laurent Tremblay
Photographer: Raphael Ouellet
Production Company: Rodeo Production
Agency Producer: Marie-Pier Lavoie-Sigouin
