Description
The "Unmute Your Mind" campaign, launched by Agapely Advisory MHI (Mental Health Initiative) on World Suicide Prevention Day, aims to address the critical link between mental health stigma and suicide. By aligning our message with this observance, we emphasize the importance of open conversations about mental health to reduce the risk of suicide.
At Dhance365, we approached the campaign with a unique creative lens. We recognize that individuals often conceal their true emotions behind layers of social façades—whether through forced smiles, relentless work success, or carefully curated social media profiles. Our campaign encapsulates this struggle with powerful phrases: “Don’t Smile-Coat It,” “Don’t Work-Coat It,” and “Don’t Social-Coat It.” These succinct messages convey the importance of authenticity, encouraging individuals to reveal their true feelings rather than hide behind societal expectations. By inspiring individuals to unmute their minds, speak out, and reach out for genuine help, we aim to dismantle the stigma surrounding mental health and foster a culture of empathy and understanding.
This professional campaign titled 'Unmute Your Mind' was published in Nigeria in September, 2024. It was created for the brand: Agapely Advisory, by ad agency: Dhance365. This Content, Design, and Film media campaign is related to the Finance and Professional Services industries and contains 8 media assets. It was submitted about 1 year ago by Marketing Communication Agency: Dhance365 of Dhance365.
Credits
Advertising Agency: Dhance365, Lagos, Nigeria
Creative Director: Korede Kareem.
Art Director: Adedeji Omoluwabi.
Video Editor: Helillah Kay, Korede Kareem.
Copywriter: Temilade Fayemi.
