Description
“Unmirrored Speed” visualizes smart's Rocket Launch Mode as acceleration so explosive it disrupts reality itself. The smart #1 and #3 BRABUS surge forward in an instant, moving faster than their own reflections can respond. What should mirror the car is left behind, suspended in a moment that no longer applies.
Each scene is rooted in a recognizably UAE setting, rendered with architectural clarity and elevated by a controlled surreal moment. The world feels precise and intelligent, yet subtly broken by the force of launch.
Speed is communicated through what is missing rather than what is added. No motion lines, no dramatization. Just a visual proof that the moment of launch is already over. A bold, confident expression of Rocket Launch Mode that feels modern, unexpected, and unmistakably smart.
This professional campaign titled 'Unmirrored Speed' was published in United Arab Emirates in November, 2025. It was created for the brand: Smart, by ad agency: C2 Communications. This Print medium campaign is related to the Automotive and Personal Transportation industry and contains 3 media assets. It was submitted about 2 hours ago.
Credits
Client: smart, AW Rostamani Group
Advertising Agency: C2 comms
Executive Creative Director: Pablo Maldonado
ACD, Copywriter: Gaurav Maitreya
ACD, Art Director: Renaud Heneffe
AI Artist & Retoucher: (Beto) Humberto Gava Filho
Senior Strategist: Maia Noun
Marcom Director: Sandrine Hitti
Marcom Manager: Diana Hammoud
Head of Publicity & Influence: Joshua Mathias
ECD: Zahir Mirza
Country: UAE, Dubai
