smart is the first automaker to switch completely from combustion engines to fully electric this year. That’s why the message of the new smart campaign film, picks up on peoples prejudices about electric cars with a good portion of self-irony and a clear solution: drive electric where it makes sense.
This professional campaign titled 'Worries' was published in Germany in January, 2020. It was created for the brand: Smart, by ad agency: BBDO. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 3 years ago.
Advertising Agency: BBDO Berlin, Germany