Unlock the Flavor

School: College of Art


Unlock a world of rich and fresh coffee experiences with Tata Coffee Grand – the secret lies in the lock! Tata Coffee Grand Coffee uses flavor-locked decoction crystals, this technology is the key differentiator for the brand, as they lock in the taste and aroma of the coffee and keep the flavor fresh like no other.

A lock-shaped visual created in the centralized negative space of the household interior encapsulates the product- Tata Coffee Grand, where the elements of the flavor are sealed in the lock shape with the title placed on the top "Unlock the flavor, unlock the freshness".

Experience the magic of Tata Coffee Grand through this captivating print ad campaign, where visuals speak louder than words. Unlock the flavor, unlock the freshness.☕🔒

This student campaign titled 'Unlock the Flavor' was published in India in January, 2024. It was created for the brand: Tata, by ad school: College of Art. This Design, Experiential, and Print media campaign is related to the Food industry and contains 4 media assets. It was submitted 4 months ago by Post-Graduation Student: Mukul of College of Art, New Delhi.


Advertising School: College of Art, New Delhi, India
Creative director/ Art director/ Copywriter: Mukul Ghalot

Cavin's Milkshake


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