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Sunrice Rice

The Most Shareable Table

Agency: CreativeFCB

The Most Shareable Table_OOH

The making of the Most Shareable Table_BTS

The Most Shareable Table_OOH 2

Description

In a year beset by financial challenges, the "Share the Table" campaign for Sunrice Rice becomes a cultural mosaic, celebrating the festive season as a symbol of hope and sharing across Kenya. This campaign intricately weaves the simplicity of rice with the profound beauty of Kenyan cultural diversity, showcasing the various ways Kenyans cook and consume rice. It's a narrative that transcends mere sustenance, transforming rice into a unifying thread across different communities. The essence of this campaign lies in its ability to remind us that festivity isn't measured by abundance, but by the willingness to share, no matter how modest the offering. Sunrice Rice, through this campaign, becomes a beacon of unity, reminding us that even a little can indeed go a long way.

This professional campaign titled 'The Most Shareable Table' was published in Kenya in December, 2023. It was created for the brand: Sunrice Rice, by ad agency: CreativeFCB. This Digital and OOH Outdoor media campaign is related to the Food industry and contains 3 media assets. It was submitted 3 months ago.

Credits

Advertising Agency: CreativeFCB, Nairobi, Kenya
CEO: Prital Patel
Executive Creative Director: Eugene Omolo
Creative Director: Shameem Muhammad
Director, Business & Client Relations: Glenn Vidali
Lead Strategist: Collins Wafula
Strategic Planner: David Wantahe
Copywriter: Njeri Maina
Brand Partner: Pierre Mwarangu
Digital Lead: Jeremiah Mburu
Social Media Manager: Mercy Maina
Media Director: Elizabeth Kimono
Digital Media Specialist: Sheilla Mical

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