Defy Logic

Agency: Virtue


Logitech today announced the next chapter of the company’s Defy Logic brand campaign, launching an anthem video featuring pop sensation and trailblazing icon Lizzo and previewing a new song, “Special.” Logitech's Defy Logic campaign inspires and encourages us to embrace individuality and champions those defying expectations as they pursue their passions and define the new logic of tomorrow.

This professional campaign titled 'Defy Logic' was published in United States in January, 2022. It was created for the brand: Logitech, by ad agency: Virtue. This Integrated medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 2 years ago by Account Director: Caitlin Bradley of Raven Public Relations.


Advertising Agency: Virtue, , United States of America
Ad Production: Iconoclast
Editorial House: Cartel
Vfx: Mathematics


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