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LatinSpots

Unknown Demos

Agency: Ogilvy

Description

In Latin America, the struggle for democracy has left indelible traces in our history. Some activists we already knew, but others didn't. They all had much to say, but their voices barely resonated.
At the origin of the word democracy, the power of the people (demos) is intertwined with what moves this generation the most: music.
We collected forgotten speeches and connected them with musical tracks to launch the first album of "Demos" on Spotify. In this way, we transmit the legacy of past voices to inspire future ones, because democracy works when we all listen.

This professional campaign titled 'Unknown Demos ' was published in Colombia in November, 2023. It was created for the brand: LatinSpots, by ad agency: Ogilvy. This Digital, OOH Outdoor, and Print media campaign is related to the Media, Music, and Other industries and contains 7 media assets. It was submitted 3 months ago.

Credits

Advertising Agency (School): Ogilvy-TBWA; Bogotá, Colombia
Art Director: Vanessa Uribe, Juan Acosta, Jesus Quiroz
Copywriter: Stephania Reyes

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