Description
On Twitch, a streamer cooking live can have a fail due to the slightest slip-up, causing anything from a burnt dish to smoke filling the screen. This can be due to a simple distraction or lack of experience. Oversights that could have been avoided with an ATMA air fryer.
We took what seemed like failures as opportunities. That's why we decided to intervene at the very moment when everything was happening on stream. So that when a dish burned, ATMA would turn it into a reward.
ATMA, together with Twitch, intervened in the platform's Drops. These were only activated when a dish was analyzed as being burnt. From that point, we evaluated the percentage of failed cooking and turned it into real benefits for the audience and the brand.
In this way, ATMA saved many meals and positioned itself as the brand that turns fails into wins.
This student campaign titled 'Burnt Drops' was published in Ecuador in December, 2025. It was created for the brands: Atma and LatinSpots, by ad school: The Pub School. This Digital medium campaign is related to the Electronic Devices, Electronics, Technology, and Food industries and contains 3 media assets. It was submitted about 9 hours ago.
Credits
Advertising Agency (School): The Pub School
Art Director: Sebastián Pilco
Copywriter: Emilio Burgos
Copywriter: Hannah Frydson
Copywriter: Paula Marín
Motion Graphics: Cristhian Lavayen
