Pa´las Queens, Pa´los Kings
Schools: Brother Ad School • Brother Escuela de Creativos
Description
The night doesn’t begin at the party. It begins in front of the mirror. ATMA decided to bring that moment to the streets.
We transformed urban spaces into live stages, where Drag Queens and Drag Kings use our hair straighteners and dryers to transform real people, right before their most important moments. Because when technology meets talent, attitude and the streets, transformation isn’t just something you see. It’s something you feel.
This student campaign titled 'Pa´las Queens, Pa´los Kings' was published in Argentina and Peru in October, 2023. It was created for the brands: Atma and LatinSpots, by ad schools: Brother Ad School and Brother Escuela de Creativos. This Content, Digital, and Experiential media campaign is related to the Beauty, Electronic Devices, and Electronics, Technology industries and contains 2 media assets. It was submitted about 19 hours ago.
Credits
Creative School: Brother Lima Escuela de Creativos
Creative / Art Director: Angel Cornejo
Creative Copywriter: Erick Gómez
Creative Copywriter: David Torres
