UNITED24 Endorah


Agency: UNITED24


Ukrainian Soledar salt mines have been recreated in Minecraft.

The fundraising platform of President Zelenskyy, UNITED24, alongside French developers, Endorah, present Minesalt. A Minecraft-based game that recreates the famous salt mines of Soledar (the largest salt producer in Europe), Minesalt has transformed 16 locations across 500 kilometers of tunnels into a Minecraft server. Players can experience many interesting stories and collect 140 crystals.

Since February 2023, Soledar has been occupied by russia. The goal of the Minesalt project is to remind the world about the war in Ukraine and raise funds to rebuild the Velykokostromska school, which has been destroyed by russians.

UNITED24 ambassadors became in-game characters: Virgin Group founder Richard Branson, Nobel Prize winner in Physiology or Medicine Paul Nurse, actor Misha Collins, boxer Oleksandr Usyk, astronaut Scott Kelly, footballer Oleksandr Zinchenko, actresses Katheryn Winnick and Ivanna Sakhno. They will accompany the players in the virtual mines of Soledar.

Dig in Minecraft. Rebuild in Real Life!

This professional campaign titled 'Minesalt' was published in France and Ukraine in March, 2024. It was created for the brands: Endorah and UNITED24, by ad agency: UNITED24. This Integrated medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted 21 days ago.


Production Company: UNITED24
Copywriter: UNITED24

Icelandic Provi...


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