Norway’s one of the most gender progressive countries in the world. Still, women working in the Norwegian financial sector earn 20% less than their male colleagues. In the days leading up to International Woman’s Day, The Norwegian Union of Financial Workers wanted to raise the general publics’ awareness of this problem.
Working with local agency Morgenstern, the organization decided to illustrate this blatant unfairness by giving a group of children a taste of work life. The film is a simple yet powerful reminder of how spontaneously boys and girls alike react to obvious unfairness, and raises the question if our sensitivity to unequal treatment grows weaker as we grow older.
The film was shared on The Norwegian Union of Financial Workers’ Facebook page, and has already gone viral in Norway.
This professional campaign titled 'Unequal pay is unacceptable in the eyes of children. Why do we accept this as adults?' was published in Norway in March, 2018. It was created for the brand: Finansforbundet, by ad agency: Morgenstern. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted almost 5 years ago.
Advertising Agency: Morgenstern, Oslo, Norway