Understanding the human experience

Agency: AKQA


Ask any person on the street what comes to mind when they think of Volvo Cars, and many will answer: safety. It’s what we’re proud to be known for, it’s what we’ve built our brand on.

For us, safety is not a marketing exercise or another regulatory hurdle to clear. It’s at the core of our purpose as a company.

As our chief executive Jim Rowan puts it in a new keynote, we’ve been around for almost 100 years as a leader in automotive safety, setting new standards and inventing new technologies that have saved many lives.

In our forthcoming Volvo EX90 all-electric flagship SUV, which will be revealed on November 9, that legacy continues. The standard safety in the EX90 will be beyond that of any Volvo before it. As it should be, because only innovation can drive us forward and make things better.

We’ll continue to innovate until cars don’t crash anymore, until we’re 100 per cent carbon free as a company. All in order to protect more lives, in line with our purpose. The EX90 is the start of a new era for Volvo Cars, taking our legacy of safety, quality and innovation into the future.

This professional campaign titled 'Understanding the human experience' was published in Sweden in September, 2022. It was created for the brand: Volvo, by ad agency: AKQA. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 1 year ago.


Anne Mills Coté – Creative Director
Laura Hunter – Associative Creative Director
Jesper Stahl – Senior Creative
Sebastian Regfeldt - Senior Creative
Sam Tablada - Senior Designer
Shiko Murai - Senior Art Director
Stacey Kell – Producer
Nicolette Romano – Project Manager
Jessica Day - Account Manager
Miriam Plon Sauer – Executive Strategy Director
Peter Lund – Global Chief Creative officer
Zoë Baker – Client Partner

Uros Petrevski - Strategic Design Director
Gus Cheung - Designer
Aleksander Jezierski - Senior Designer
Samantha Small - Associate Creative Director
Fernando Lobina - Senior Designer
Adi Constantin - Senior Art Director
Paul Ostryzniuk - Group Creative Director
Matthew Marosz - Senior Designer
Simon Magnusson - Senior Copywriter


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