Wizarding World

Uncovering the magic

Agency: Studio La Plage


Pottermore and Studio La Plage Uncover the Magic behind the new Harry Potter digital book covers

Wizarding WorldTM digital publisher Pottermore and Independent creative agency Studio La Plage have released a behind-the-scenes content series, which will delight Harry Potter fans and illustration enthusiasts alike. Their roundtable “Uncovering the magic” videos explore the creation of a new visual identity for Pottermore’s digital editions of the globally bestselling books, released to coincide with the 25th anniversary of the publication of Harry Potter and the Philosopher’s Stone.

Bringing together creative leads from Studio La Plage, Pottermore Publishing and J.K. Rowling’s literary agency, The Blair Partnership, the videos delve into the intricacies of creating new cover artwork for a generation of digital readers. Across four episodes, they explore which moments were chosen to be captured, how they developed the artistic style and how canonical details were pored over to bring a host of scenes from the books to life, some of which had never been featured on Harry Potter covers before.

From initial sketches to in-depth discussions, this video series gives fans the chance to step inside the inner workings of this landmark project (and even let them in on some easter eggs that snuck into the illustrations).

Matthew Francis, MD of Studio La Plage said “We help build brands through storytelling, with craft at the heart of everything we do, and no project is a better example of this than the Pottermore 25th anniversary covers. This series of videos puts the team’s dedication in the spotlight and allows us to tell an even richer story for Harry Potter fans.”

Mike Richards, Head of Marketing at Pottermore Publishing said “I’m thrilled with the way we’ve been able to represent so many iconic moments from the Harry Potter stories in these covers, and with the attention to detail that Studio La Plage have brought to reimagining favourite and infamous characters in every scene. We’ve been delighted by the positive fan reaction to the new artwork and are proud of the new look that we’ve now rolled out across our global product range”.

Jack Bedford, Creative Director on the project said “It’s not every day you get the opportunity to work on a project in the iconic Wizarding World and I hope people enjoy how these videos give a peek behind the process of how these new and reimagined Harry Potter audiobook and eBook covers have been brought to life for a digital generation.”

Enjoy the teasers or discover the entire series on

Studio La Plage is a creative marketing studio helping to build brands through big thinking, integrated storytelling and full service global production. Data-led, audience-obsessed, they make great ideas happen. Fast.

Pottermore Publishing is the global digital publisher of the Harry Potter and Fantastic Beasts series, as well as other audiobooks and eBooks from the Wizarding World. Their aim is innovative digital publishing that brings these stories to life and attracts a new generation of readers. They work with global eBook and audiobook retailers to celebrate the world that first began with The Boy Who Lived.

This professional campaign titled 'Uncovering the magic' was published in United Kingdom in August, 2022. It was created for the brand: Wizarding World, by ad agency: Studio La Plage. This Experiential and Film media campaign is related to the Media industry and contains 1 media asset. It was submitted almost 2 years ago.


Advertising Agency - Studio La Plage

Mike Richards - Head of Marketing & Partnerships - Pottermore Publishing
Akin Cankorur - Creative Lead - Pottermore Publishing
Ross Fraser - Director of Creative Development - The Blair Partnership
Jasmine Turley - Digital Distribution and Production Manager - Pottermore Publishing
Matthew Francis - UK Managing Director - Studio La Plage
Jack Bedford - Creative Director - Studio La Plage
Simon Adamson - Head of Production - Studio La Plage
Naomi Berrio-Allen - Senior Creative Producer
Amy Houchin - Account Manager - Studio La Plage
Jamie Slimmon - Lead Illustrator - Studio La Plage
Antonio Yotsov - Illustrator - Studio La Plage
Madeleine Lin - Illustrator - Studio La Plage
Tom Harrington - Lead Designer - Studio La Plage
Alessandra Bosi - Designer - Studio La Plage
Sumi Oh - Lead Motion Designer - Studio La Plage
Adam Osvald – Motion Designer – Studio La Plage
Emma Corbett - Lead Researcher - Studio La Plage
Chomoi Picho-Owiny - Strategist - Studio La Plage
Sharley Lim - Studio Manager - Studio La Plage


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.