A few weeks ago, in an official football match in Peru, Pedro Gallese, goalkeeper of the Peruvian team, was insulted by an Argentine player. The insult was heard by everyone because the players were next to the microphone on the field. The next day what happened became international news. And although at that time there was no response, on Mother's Day it seemed logical to give a space to the person attacked, so that she could defend herself: Mrs. Tatiana Quiroz, mother of the player. Movistar, on mother’s day, wants to remember that even though the love of a mother, cares and defends, is above all unconditional.
This professional campaign titled 'Unconditional Mom' was published in Peru in May, 2019. It was created for the brand: Movistar, by ad agency: Y&R. This Digital medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: VMLY&R, Lima, Peru
CEO: Eduardo Grisolle
ECD: Tin Sanchez
Creative Director: Carlos Tapia
Art Directors: Jose Roque, Luis Balvin
Copywriter: Jefferson Porras
Account Director: Sara Cervantes
Account Supervisor: Lorena Castellanos
Account Executive: Xenia Felix