Description
Coca-Cola has launched ‘Uncanned Emotions’, its second global film for the FIFA World Cup 2026, developed by WPP OpenX and led by Ogilvy. The campaign focuses on the raw, shared emotions of football fandom, using immersive storytelling and commentary from voices like Peter Drury and Luis Omar Tapia to recreate the intensity of live match moments.
Building on Coca-Cola’s decades-long partnership with FIFA, the film captures the highs and lows that define the sport, from last-minute goals to missed opportunities positioning the brand as part of these collective experiences. As the second instalment in a three-part series, it deepens the emotional narrative established in earlier work, reinforcing Coca-Cola’s role as a constant presence throughout the tournament.
Beyond the film, the campaign extends into fan-focused activations, including the return of the FIFA World Cup Trophy Tour and a collaboration with Panini on a custom sticker collection. Together, these elements position Coca-Cola not just as a sponsor, but as an integral part of the global football experience, connecting with audiences through shared emotion and cultural ritual.
This professional campaign titled 'Uncanned Emotions' was published in Multinational Worldwide in April, 2026. It was created for the brand: Coca-Cola, by ad agencies: Ogilvy and WPP OpenX. This Film medium campaign is related to the Drinks (Non Alcoholic) and Sports industries and contains 1 media asset. It was submitted 6 minutes ago.
