ADVERTISING

826 National

Poets In Revolt

Agency: Barkley

Description

On January 20th, history’s youngest inaugural poet Amanda Gorman showed us that words, wielded by the young, have the power to move a nation. Amanda wrote the foreword for a new must-read book by 826 National, the nation’s largest youth writing network. “Poets in Revolt!” confronts themes of a threatened democracy, systemic racism, gun violence in classrooms, and generational inequality. The video to promote the book expresses the raw spoken-word poetry of the young writers who will inherit these challenges.
The “Poets in Revolt!” campaign video, created by independent agency Barkley, turns students’ spoken-word poems into a singular script, stitched together with colorful illustrations by artist Kate DeCiccio. It covers a wide range of social justice issues that cut to the core of this generation and the future of a more inclusive, equitable America. The voiceovers you hear are of young authors from the 826 National Network.

This professional campaign titled 'Poets In Revolt' was published in United States in January, 2021. It was created for the brand: 826 National, by ad agency: Barkley. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 2 years ago.

Credits

Advertising Agency: Barkley, USA
Chief Creative Officer: Katy Hornaday
Executive Creative Director: Berk Wasserman
Executive Strategy Director: Chris Cardetti
Executive Producer: Melany Esfeld
Senior Copywriter: Jim Howard
Editor: Haley Hennier
Associate Creative Director: Chris Larberg
Experience Design Director: Cady Beansmith
Producer: Sophie Caster
Audio House: Post Haus
Audio Engineer: Brock Babcock
Illustrator: Kate DeCiccio
Music: Squeak E. Clean
Creative Director/Composer: Justin Hori
Producer: Chris Clark

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