Description
UNBOUND explores a more inclusive approach to activewear by considering the different needs and realities of the people who wear it. The project proposes adaptable ALO clothing and accessories designed to accommodate prostheses, ostomy bags, cochlear implants, and other medical devices while maintaining comfort and style.
This student campaign titled 'Unbound' was published in Honduras and United States in September, 2026. It was created for the brand: ALO, by ad school: UNITEC Honduras. This 360°, Experiential, and Integrated media campaign is related to the Fitness, Recreation, Leisure, and Sportswear industries and contains 8 media assets. It was submitted about 3 hours ago.
Credits
Designers: María Fernanda Santos, María Fernanda Rivas
Copywriter: Elena Valerio
Professor: Gabriel Hernández
Academic Coordinator: Marissa Coello
