The main objective of this entry is to create the ultimate April Fool prank for Burger King, messing with his rival Mc Donald and his founder anniversary Ray Kroc by taking advantaged of his nick name ¨The Grill Man¨ and creating a promotion where anyone could bring a Mc Donald's burger and we will grill it.
This student campaign titled 'McGrill' was published in Honduras in June, 2019. It was created for the brand: Burger King, . This Integrated medium campaign is related to the Food industry and contains 4 media assets. It was submitted over 3 years ago.
Entrant Company: BBDO Hn, Tegucigalpa, Honduras
Student: César Martínez