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Grupo Estratégico PAE

Plan Sea

Agency: Ogilvy

Description

In furtherance of women’s rights in Honduras, Grupo Estratégico PAE, working with Ogilvy Honduras, has launched a multinational campaign seeking to overturn the 2009 ministerial decree banning the sale, distribution, and use of emergency contraception pills (the “morning after” pill). Since the ban, more than 300,000 underage Honduran girls have given birth.

This professional campaign titled 'Plan Sea' was published in Honduras in February, 2022. It was created for the brand: Grupo Estratégico PAE, by ad agency: Ogilvy. This Film medium campaign is related to the Health industry and contains 1 media asset. It was submitted 7 months ago by Chief Communications Officer: Marina Piacentini of Ogilvy.

Credits

Advertising Agency: OGILVY HONDURAS, Honduras
Creative Team: Wanda Cálix, Andrés Villalobos, Cesar Chinchilla
Communication & Strategy: Edgardo Melgar, Alan Cruz

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