SG Enable


Agency: TBWA\Singapore


Ending awkwardness with humour. This campaign is the first film TBWA\Singapore has created for SG Enable, and SG Enable’s first public education social media campaign. The film captures the uncomfortable ‘where to look’ awkwardness, many face when not knowing how to approach persons with disabilities. Each situation portrays an unexpected icebreaker, illustrating how easy awkward situations can quickly become unawkward. And ending this awkwardness is key to improving inclusivity at the workplace, in schools and within our communities.

This professional campaign titled 'UnAwkward' was published in Singapore in August, 2023. It was created for the brand: SG Enable, by ad agency: TBWA\Singapore. This Integrated medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 9 months ago.


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