Unique Ethno-Design

Viktor Yushchenko’s honey brand “Dogoda” has unveiled a new packaging line crafted in Ukrainian ethnic style.

Ukraine’s third President personally put forward the inspiring idea of creating an authentic design imbued with Ukrainian history, traditions, and ethnic character.

The creative agency Brain Tank took on the challenge of bringing this unique project to life. Drawing inspiration from ancient ornaments and engravings – which became the foundation of the visual identity – they crafted a distinctive ethno-design that went on to define the packaging developed by the agency, spanning jars, boxes, and tubes all the way to stickers and gift bags.

One of the key artistic highlights, for example, was the incorporation of Petrykivka painting motifs, which formed the basis for a portion of the packaging designs. The characteristic floral and botanical patterns brought vitality to the visual range, complementing the restrained style of the engravings and underscoring the richness of Ukraine’s cultural heritage.

The process of modernizing and adapting ethnic style for projects like this is an extraordinarily painstaking undertaking in its own right. Preserving that very authenticity demands that designers engage in thoughtful, extensive study of traditional art – its logic, its rules, and its defining characteristics.

Typefaces, ornaments, stylized engravings, decorative paintings, and even the color palette – proposed by Viktor Yushchenko himself – all come together to form a singular national graphic code.