UFO Roof

Agency: WILD Fi


On July 26, three former US military personnel testified in Congress that the government has UFO wreckage and remainings of extraterrestrial bodies. This topic went viral all over the world.

While this news was still fresh, at Honda Puerto Rico, we jumped on the UFO trend, inviting everyone to look up through our models’ "new" feature: the Honda UFO Roof.

Available only on planet Earth.

This professional campaign titled 'UFO Roof' was published in Puerto Rico in July, 2023. It was created for the brand: Honda, by ad agency: WILD Fi. This Digital and Print media campaign is related to the Automotive industry and contains 3 media assets. It was submitted 9 months ago by Creative Art Director: Yamil Sahid of WildFi.


Chief Creative Officer Latam: Juan Pablo Álvarez
Managing Director: Rossy Masses
Executive Creative Director: Germán Ferrés
Creative Art Director: Yamil Sahid
Creative Director: Rodrigo Planel
Sr. Creative Copywriter: Martín Tenaglia
Sr. Creative Copywriter: Verónica De La Cruz
Sr. Art Director: Renzo Saxlund
Digital Designer: Germán Canencio
Client Partner Director: Julián Rivera
Client Partner: Gabriel Valero
Sr Strategy Director: Enzo Mansilla
Strategy Directo: Micaela Pfeffer
Sr. Business Intelligence Director: Lil Larroque
Sr. Media Director: Josefina Calacha
Sr. Media Planner: Julián Villanueva
Media Planner: Mateo Rodríguez


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