COVID canceled everything.
This year, the streets of our city would not cover with pride and color; therefore, we had to find a way to transport that spirit somewhere safer for everyone, and that would allow us to send a message of equality.
UCreativa Pride Island, a Pride Parade held entirely inside a video game. Using Animal Crossing, and Twitch was how we made it possible to create our Pride Parade for our client Universidad Creativa. We designed an island in which people could access with a unique code sent directly to them. There, they would find a Pride Parade full of color, positive messages, art and design exhibitions from our students, as well as live concerts with national bands, gifts, prizes, and even college scholarships.
This professional campaign titled 'UCreativa Pride Island' was published in Costa Rica in June, 2020. It was created for the brand: UCreativa, by ad agency: CreativeDrive Latam. This Digital medium campaign is related to the Education industry and contains 1 media asset. It was submitted over 1 year ago by Creative Direction Associate Manager: Allan Jimenez of CreativeDrive part of Accenture Interactive.
Advertising Agency: CreativeDrive Latam, San José, Costa Rica