91 Rock

UBEZLEB - The Game - Freddie, UBEZLEB - The Game - Elvis

Agency: Heads Propaganda


You've probably heard the legend that the Devil sent messages on songs played backwards. Now, He is the Rock Star of Ubezleb - The Game, released on Rock Day on 91 Rock Radio.
The game is available for smartphones, tablets, computers and TVs.
How it works?
Belzebu plays the guitar riff of rock classics backwards and players need to guess what is the song. The sooner you find out, the more points you get.
The app has several videos. Belzebu plays the guitar, explaining how the game works, provoking the player after a wrong answer or getting hurt after a hit.
For the release, several artists were invited to visually reproduce the idea of the game, then posters were created with lyrics of songs written in reverse.

This professional campaign titled 'UBEZLEB - The Game - Freddie, UBEZLEB - The Game - Elvis' was published in Brazil in July, 2017. It was created for the brand: 91 Rock, by ad agency: Heads Propaganda. This Print medium campaign is related to the Media industry and contains 2 media assets. It was submitted almost 5 years ago.


Advertising Agency: Heads Propaganda, Curitiba, Brazil
Creative Director: Fábio Miraglia
Art Directors: Marcelo Pupo, Rica Peroza
Copywriter: Bruno Leite
Illustrators: Magma Image, Murilo Viviurka, Alexandre Corrêa, Rica Peroza, Marcelo Pupo, Danilo Nagami
Additional Credits: Fantástica Filmes, Mineart, Lua Nova, Haze

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