Coke is known for celebrating every occasion in an innovative way. Thus we decided to make couples come closer and share a coke this Valentine’s Day in a simple yet innovative way. We created THE TWO WAY STRAW. A regular straw but made for two people to sip from. Each straw comes inside a recycled paper packaging that says “This Valentine’s Day share a Coke”. Whenever you vend a coke can or a bottle this straw vends alongside automatically. A great way to come in close proximity with your loved ones.
This student campaign titled 'Two Way Straw' was published in United States in February, 2014. It was created for the brand: Coca-Cola, by ad school: Miami Ad School. This Direct medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted almost 10 years ago.
Advertising Agency: Miami Ad School, Miami Beach, USA
Creative: Soham Chatterjee