Amnesty International has launched a new method to collect digital signatures, called Twignature, which has been created by BMF Melbourne. Twignature works by converting Twitter users’ names into a digital signature when they retweet a message from Amnesty International. The instant conversion enables Twitter users to add their digital signature to online petitions whilst also promoting the cause across socialmedia.
This professional campaign titled 'Twignature' was published in Australia in December, 2012. It was created for the brand: Amnesty International, by ad agency: BMF. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 11 years ago.
Advertising Agency: BMF, Melbourne, Australia