ADVERTISING

Nestle

Tweeting bra

Agency: Ogilvy

Description

A special mechanism is hidden under the hook of our tweeting bra. Every time our bra is unhooked, it sends a signal to a cell phone, the cell phone notifies a server, and the server generates the tweet… as simple as that! It’s the first and only bra that tweets with a mission to remind you one thing you should never forget: your monthly breast self exam! Maria Bacodimou (@mariabacodimou), one of the most popular TV presenters in Greece, has very willingly joined our mission and will be wearing a tweeting bra for two weeks. Every time Maria unhooks the bra it will automatically post a tweet.
URL: http://www.tweetingbra.gr/en

This professional campaign titled 'Tweeting bra' was published in Greece in October, 2013. It was created for the brand: Nestle, by ad agency: Ogilvy. This Digital medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 8 years ago.

Credits

Advertising Agency: Ogilvy, Greece

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