Tramontina got the 5 questions about churrasco people googled the most and created a story to answer to every single one. Illustrated by DC Comics’ official artist, winner of the Will Eisner Award, Rafael Grampá, the comics have interactive stories that turned the reader and Tramontina’s products into characters.
This professional campaign titled 'Tutorial Comics' was published in Brazil in July, 2018. It was created for the brand: Tramontina, by ad agency: JWT. This Print medium campaign is related to the Retail Services industry and contains 3 media assets. It was submitted over 4 years ago.
Advertising Agency: J. Walter Thompson, Brazil
Chief Creative Officer: Ricardo John
Executive Creative Director: Humberto Fernandez
Creative Directors: Diego Wortmann, Mariana Borga
Creatives: André Mezzomo, Edson Oda, Rodrigo Rocha
Production Company: The Handquarters
Music + Sound Production: Croácia
Photographer: Régis Fernandez