GoDaddy wanted to tell people how easy it is to make a website with their Website Builder Tool. So, they bought media on the Toronto Subway, taking over 20 subway cars. We know that without WiFi commuters have undisturbed time to think about their lives, and maybe even business ideas. And we noticed our poster ad space was placed conveniently right above commuter’s heads. So, we turned them into thought bubbles. Making it look like every day people were coming up with brilliant business ideas on their daily commute. And to inspire everyday entrepreneurs to get their ideas out of their heads and onto the web.
This professional campaign titled 'Don't Leave Your Ideas On The Subway' was published in Canada in March, 2018. It was created for the brand: GoDaddy, by ad agency: Juniper Park. This Experiential medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: Juniper Park\TBWA Communications, Toronto, Canada
Chief Creative Officer: Graham Lang
Creative Director: Neil Walker-Wells
Art Director: Jennifer Szilagyi
Copywriter: Laura Simhoni
Art Director: Adam Brewer
Copywriter: Molly Mckay
Designer: Lianna Petridis